Google Analytics is a framework planned by Google that tracks measurements or insights of a specific site. It is one of the most popular digital analytics software and as it is free, this service allows you to analyze in-depth detail about the visitors on your website. By adding Google Analytics to your site, you can follow the measure of guests to your site, the keywords they used to discover your site, the names of search engine tools or different sites that alluded guests to your site and that’s only the tip of the iceberg. Adding Google Analytics to your site might be helpful on the off chance that you need to expand traffic and improve change rates, among different measurements. Here are steps on the best way to add Google Analytics to your site.
It’s a must-have tool to gain insights into how users are interacting with your website. Check out my latest blog on How to Set Up Google Tag Manager, but before you learn how to use it, it needs to be installed.
Here are some easy steps to follow for setting up Google Analytics
Step 1 – You need a Google account:
If you have an existing Google or Gmail account already established, you do not need to create a new one and you can skip to the next step. If you do not have a Google or Gmail account, follow the instructions below.
- Click on the following link to create your Google account.
- Fill out the information in the form and then click “Next Step.”
- Google will then ask you if you would like to create a public Google+ profile. It is optional and you don’t need to set it up if you don’t want to. Click “Create your profile” if you would like to create your profile or click “No”.
Step 2 – Use a New Google Account to Setup Google Analytics.
Now that you have a Google account established, we can go on to setting up Google Analytics. While you are still logged in to your account, go to this website address:
http://www.google.com/analytics/. Click on “Access Google Analytics” in the top right corner and it will redirect you to a new page.
Click on “Sign up” on the top corner far right-hand side.
Fill out all of the information on this page:
- Account Name
- Website Name
- Website URL
- Industry Category
- Reporting Time Zone
Finally, click on the blue “Get Tracking ID” button at the bottom
A Google Analytics Terms of Service Agreement will appear and you need to accept this agreement before you can proceed further.
You will then be presented with a unique tracking code that you have to apply to your website.
Step 3 – Installing the Tracking Code
For Google Analytics to be able to report back on an array of website metrics, you will need to install the tracking code on every page of your website. To install the code, you need to have it appear on all pages of your website code. If you do not understand adding code to your website, you should contact the web design company that manages your website.
The first step you’ll need to do is find your tracking ID, which is a unique ID created for your Google Analytics account.
To get your tracking ID, follow these steps:
- Log in to your Google Analytics account
- On the bottom left-hand side of the page, click Admin
- From the left column titled Account, select an account from the dropdown menu
- From the middle column titled Property, select a property from the dropdown menu
- Under the Property column, click Tracking Info > Tracking Code
- Your website’s unique tracking ID is shown at the top of the page under Tracking ID and starts with UA
Copy and paste the tracking code to the header or the footer file of your website.
If you are adding the tracking code to the header file, make sure the code is contained before the closing </head> tag. If you are adding the tracking code to the footer file, make sure the code is contained before the closing </html> tag.
Step 4 – Make Sure the Tracking Code is on All Pages
There is a tool called GA Checker that will scan your entire website (up to 10,000 pages) to see if the Google Analytics tracking code exists on all pages. All you need to do is enter your website name and then click the button that says “Check Your Site.” If you installed the tracking code successfully you will see a checkmark next to Google Analytics on all pages.
Step 5 – Learn How to Use Google Analytics:
The majority of data in Google Analytics only appears in your reports 24 hours later it happens. This means that if you’re looking at data for today, it’s not accurate. It takes time for Google to process all the data coming in and get it ready for your reports.
So, if you install Google Analytics, visit a bunch of pages on your site, then check your Google Analytics reports immediately, you might not see anything in your reports. Wait for 24 hours for the data to come in.
Google Analytics does have some Real-Time reports that show you data as it is coming in. These reports do not have nearly as much depth as the normal reports but you don’t have to wait for 24 hours to see what’s happening.
The Real-Time reports are perfect for confirming that you’ve set up Google Analytics properly.
They’re under “Real-Time” in the left sidebar. The Overview report looks like this:
Step 6 – Integrate it with other tools and platforms
Another remarkable feature of Google Analytics is that it can be easily integrated with other tools and platforms. Just like all other Google services, Google Analytics presents a clear and easily usable interface.
Not only it works quite well on the desktop, but it is a perfectly usable Smartphones and Tablets through its app on the Google Play Store. Google Analytics also has a powerful integration with Google AdWords, Search console, Demographic and interest reports, etc.
When you link an AdWords account with Analytics, you are basically aligning two tools and enabling them to work together. This combined work will provide you with actionable insights that will lead to the success of your AdWords Campaigns.
Hence, you can use Google Analytics with all your devices to easily implement data to other well known Google products like Google AdWords and Google Search Console.
Step 7. Easily Tracking Utilize Google Analytics for more business
Whether you are selling physical products, software, or online services, the sales report is the most important report you should get to know. Thankfully, website analytics tools like Google Analytics and MonsterInsights show you all your important eCommerce metrics like total revenue, conversion rates, top products, top referral sources, etc. in a single report.
Then, with the exact idea of who is referring you most to sales, you can create and apply strategies that can gain you even more sales.
Setting up eCommerce tracking is very easy for WordPress sites using MonsterInsights eCommerce addon. With just a few clicks, you can enable this option and view your eCommerce data.