Shopify is one of the best-known brands in the e-commerce world, but a lot of people still don’t know what the use of this tool is, or how it works. In simple terms, Shopify is a software in which you use the SaaS model and pay for it, in other words, you need to subscribe to the service. If you pay for a year’s membership at once, you’ll get a discounted price. With the help of Shopify, e-commerce businessmen can sell both physically and digitally their products to customers all around the world. Shopify even offers a system that allows customers to quickly and easily manage things like shipping requirements and inventory tracking. Shopify can get you access to a state-of-the-art admin panel, where you can see the list of products for sale, write a description, and process orders, and a lot more.
Shopify is a software where you don’t have to worry about your store’s development and its deployment, as it helps you out with both Shopify is a SaaS-based application. Below we have written a Shopify tutorial for you to clear all your problems you had about the setup of the Shopify store.
- 600,000 merchants are now using Shopify. Over 200,000 new merchants got added in 2017 alone.
- Shopify achieved $26.3 billion GMV in 2017, and total sales to date for all merchants account for $55 billion.
- 85% of total Shopify merchants have used partner products or services.
- On an average Shopify merchant has 6 apps installed.
- In Q1 2018 alone Shopify witnessed 82% growth in shops in Asia and 168% growth in shops in South America.
- Where you need to Shift the Focus
How to set up a Shopify store?
Sign up
The first step is easy and the most important go to shopify.com and enter your email address and other additional information requested by the site and sign up.
Give a name to your store
As the first step is completed you need to give your store a name so that it can be registered. The site name should not have any copyright issues with any other company and at the same time, it should be creative and relatable to the product you are selling or the goal of your site.
Add your address for Shopify to calculate sales payments and tax
Add an office address to your site that the authenticity is proven and you will get paid for the products or services you are going to sell on your site.
Customize your design
After signing up on the site, you’re greeted with a simple dashboard, now you can start with the part which you will enjoy doing. Designing your website from the landing page to the contact page, about us and everything. It does sound very exciting and it is very exciting to customize your website.
Select a perfect theme for your store
Shopify gives you more than 100 design templates or themes to customize your online store. Designing templates are a starting point where you can tweak and also can make the design from scratch of how the layout should look or the colors and the images should come out as you are going through the process.
Modify the theme to your liking
Shopify gives you complete control over how to give the look and feel to your website. You can make the changes and modify them at any given point in time.
Add first product on your site
We’ll after you have gone through signing and updating your account with templates and after setting up a design you like. Navigate and go back to your dashboard and click on the button “add a product”.
Enter the information about your first product
After adding the product there’s a must need of adding the product description and its name. A good description is important if you want to convince the consumer to buy your product. Make the product stand out. A unique kind of product description is also important for better ranking in search engines.
Upload great images of your product
Image is the one on the site which represents the product, so a good image can make a customer buy your product. So you have to choose photos of your product very carefully. So upload your best pictures.
Set your price and inventory
Enter the price of your product and be sure to tick the ‘charge taxes’ box. Shopify can automatically add the sales tax. Entre an ‘SKU’ (stock-keeping unit) which is a number to identify each product. This way, Shopify tracks how many products have been sold, and how many are left.
Enter the weight of your product for shipping purposes
Shopify calculates a rough shipping price based on the customer’s location and weight of your product. If you have a kind of big logistics and you can fulfill the delivery of products, select ‘manual’ delivery if you have the manpower.
Add a variety of sizes and colors etc.
This is one of the most important aspects of the product-based site. You need to add the size and colors and other options so that the customer can buy whatever they are comfortable with. If your products come with different sizes and colors, Shopify will handle this for you and sort it out for your customers.
Create a custom domain name
A custom domain name makes your store look more attractive and professional. You don’t have to stress about it. Shopify makes it easy for you so you just have to click a button ‘set up a custom domain’.
Buy the domain of your choice from Shopify
So if you still don’t have your domain name. Shopify will allow you to check out what’s available for you to buy right then and there. If you already have a domain from any other site you can add that instead.
If you want to make money add a payment mechanism
There was a time when setting up an online store was one of the most tricky things to do, but the most tricky part of it was taking payments. Shopify has made that very easy for its users. The simplest option is Paypal and you also have a choice of Shopify payments. Shopify payments also accept credit cards. You just need to connect your bank account to it. You have the option to choose from the dozens of alternatives that you have.
How to Design a Shopify Product Landing Page
There are different ways in which you can create a Product Landing Page, it depends on you what suits you the best and what kind of process you are comfortable with. I am going to tell you about the best 3 ways in which you can make an amazing Shopify landing page. So, let’s get into it.
How to create a Shopify Landing page using collections.
One of the easiest ways to build a landing page on Shopify is to use a feature known as Collection on Shopify’s platform. After you log in to your Shopify account you can go to the admin area and visit “Collection Page”.
Shopify Collection lets you create a product group that makes it easier for you to reach your customers. For example, if your group wears women’s clothes and women jewelry together. This means that an online store is targeting women. So, when they click on any of your ad campaigns they’ll directly land on one page where all this item for women is available. Collections can help upsell your customers for products related to what they initially came in to purchase.
How to create a Shopify Landing page? Is the question you have There are a total of 4 steps involved in creating a Shopify collection
- Go to the menu and click on the option Products.
- Select the collection you want by selecting the different kinds of products you want to add in the collection.
- You can either add the products automatically or manually
- Choose and fill your page’s title and URL. For instant recognition and boosting conversion match it to your ad copy for SEO
How to create a landing page for Shopify with the help of Best of Shopify Landing page apps
If you are completely new to eCommerce to website templates or, you just don’t have time and money to hire a Shopify landing page to create a customized Landing page. Some template building apps that will help you to build a landing page. I will list down some of the apps here so that you can use them while building your landing page.
Shogun Landing Page builder for Shopify
This is a simple but still easily one of the most inclusive eCommerce landing page app to build, measure and optimize your Shopify pages. You don’t need coding for this. Shotgun is famous for its perfect customer service. It is an easy drag and drop landing page builder app. It can work with any Shopify theme.
Gem Pages
Gem pages is a very affordable, rich with features and drag and drop landing page app builder for Shopify stores. You don’t need coding experience to build a landing page. The Gem page is also responsive to your mobile phones and easily adapts to your potential screen size. It also has all the Shopify elements like add to cart, quantity, image, price, countdown, and other product-related buttons. It also supports Mailchimp, Klaviyo, Reviews Importer App, Google Analytics and Facebook Ads
PageFly
Just like any other Shopify Landing Page Builder apps Page Fly also includes the option of drag and drop landing page builder. You’ll get at least 30 design elements that can help you in customizing your landing page and other pages like home page, about us, etc. It is better than Gem pages any day, but there is one issue. There are some of the templates which you would prefer but they are locked and to unlock them in the PageFly PRO version which you can get 14 days to use for free later on you have to buy the unlock version. It also takes care of CSS and Javascript so you don’t have to worry about them. So, if you are someone who loves customization PageFly could be for you.
Above given are some of the apps which can help you build a beautiful landing page for your Shopify store.
Ecommerce Apps for Shopify which will keep your store up and grow, free of cost.
#1 Boost Sales
35% of Amazon’s earnings are the result of upsells & cross-sells. This strategy is proven to be a must-have element that works like a charm when used properly. Boost Sales can help you do it as it is the best Shopify app. It is not the only upsell & cross-sell app that is on top at Shopify Apps Store, but this is one of the best, because of its customization, reporting capabilities and professional design.
So when your customers are viewing or adding an item to their cart, the app will automatically recommend them related products that they would like to buy. In this way, you give more value to your customers and that brings in more sales to you, lower churn, better retention.
In the widget form and popup form, you can choose to create the upsell & cross-sell offers.
#2 KIT
KIT is an app that you’ve been looking for that will help you with the marketing of your store. KIT being your free virtual employee, it will automatically let you know about the marketing activities that will get you the sales.
By some quick messages to KIT through SMS or Facebook Messenger, you will be able to create some discount code and also you will be able to promote it, and you will be able to start retargeting campaign to get the visitors back on your store, also you’ll be able to send thank you emails and much more!
Sitekit will help with the management of all your social media accounts, email marketing, and social media posts to drive your sales and get the growth of your business all for free. Sales will be ROI you’ll get from KIT and you’ll also save a lot of time because KIT will be handling your marketing.
#3 Countdown Cart
A human being’s nature is that it is never satisfied or content with what he has, they want more than what they have, It’s all human inner psychology. If you know how to create a strong sense of urgency and scarcity for your Shopify store, you would want to make more.
Thinking of how to achieve that, the Countdown tool is the perfect tool for you. It immediately adds a countdown timer, a social proof widget and a stock countdown to your product pages after installing. It gives a push to the shoppers toward the product purchase. The app can increase your conversions.
#4 Sitekit
Sitekit is a perfect app to promote your sales campaigns and also to build an email list with potential customers. It is a conversion app that helps you in creating different types of popups, and even spin the wheel popups. You can use coupon pop-ups that give away incentives, and it motivates the customers for completion of their orders or they subscribe to your emails.
Sitekit has a lot of targeting and triggering advanced features that optimize the conversion rates of your sites. Exit-intent technology and new customer triggers are some of the notable features. You can use Sitekit for free, but if you upgrade to premium you can unlock features like gamification, exit-intent technology, and email service integration.
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