Are you spending a lot of money on advertising campaigns only to get a low ROI? It’s not a very smart thing to stick with a spending spree on the campaigns which are performing poorly. Advertising on Facebook is evolving and one of the most notable changes is the ability to target the people who have already engaged with your ads in the past and need to be retargeted.
This article talks about everything you need to know under the roof about Facebook retargeting. Also including the reasons you should run this type of advertising campaign with a step by step guide you’ll need to create your advertising campaign. In whatever way you want to remarket your potential customer on Facebook is your own choice. Below is the beginner’s guide for creating and understanding Facebook retargeting campaigns that will get you started on your way for creating amazing remarketing campaigns that will make your sales take off.
What Is Facebook Retargeting?
Before we get into the in-depth detail of Facebook retargeting and get to the bottom of it and discuss what exactly Facebook retargeting is. Let us get the basic knowledge of it.
In simple words, Facebook retargeting is the process of finding people who have visited your website previously. So you can get their information through their Facebook profile by using their data. Now that you have found their profile you can run the advertising campaign again to target those people and convince them to revisit your site. Facebook is known as one of the best social media advertising platforms in the world. They have a specific tool for only for handling advertising campaigns known as Facebook Ads.
You don’t need to go through the pain of matching email addresses to their profiles. As a tool Pixel will start collecting all their data for future targeting. We will discuss this more, but later. These five steps instruction is given based on assuming that you already have a Facebook business account.
- Log in to your Facebook Ads Manager account and select Audiences
When you click at the top left-hand side of the screen you’ll find audiences in the dropdown menu.
- Click on Create Audience and select Custom Audiences
So you’ll find an audience drop-down at the top left on your screen. So, as of now, we are retargeting, we are going to choose a custom audience. Through this, we’ll set up a campaign that reaches people who visited your website.
- Select Website Traffic
As there are some options here, but as we are retargeting, we are going to focus on website traffic where we can reach the people who visited your site.
- Select your target audience from the dropdown menu
So now you’ll be redirected to a screen that allows you to create your audience and you’ll have the option of targeting the people who fall in the following category.
- Anyone who visits your website
- People who visit specific pages
- People visiting specific web pages but not others
- People who haven’t visited in a certain amount of time
- Custom combination
So, for your understanding, we’ll just show you how it looks. We have kept the picture above as you can see you have to set up a custom audience by creating an audience by targeting a specific date range, you can give it a name and at last, you are ready to start targeting the audience.
- Get your pixel code and place it on your website
You need to have a tracking code on your website if you don’t have pixel tracking, you’ll need it to start retargeting your customers.
Well, there are a lot of questions when one is talking about Pixel tracks like. So I’ll answer the most basic and the first question that is asked and one of the most important ones.
What is the Pixel code? It is the code you need to put on your website to track the visitors who are going on your website. More questions could pop up like. Why is it labeled as Pixel code? The code will be placed in a tiny 1×1 pixel on your website that is transparent and invisible to the naked eye. The visitors on your site will be tracked. By knowing they’ve seen the pixel, you’ll know which particular page they have been of your website and what particular action they have taken.
This is how you’ll get the code: In the audience section of your Ads Manager, you will get your new retargeting campaign. You have to click on Action and from the menu dropdown, you have to select View Panel.
When you click on the View Panel it opens up a page where you’ll get your pixel base code. Now that you have got your pixel code you can place it yourself if you are capable of putting it on your website, or you can tell your developer, to put it in there.
For now, this is just basics, but you can start here. Once you get the hang of it you can start running your own ads.